![]() ![]() Apple’s Ad Tracking Transparency PolicyĪs a part of App Tracking Transparency (ATT), Apple will now need apps to get a user’s permission to track their activities for targeted advertising purposes with iOS 14.5, iPadOS 14.5, and tvOS 14.5. Let us understand what Apple’s new ad policy is and how it is disrupting the advertising industry. According to rumors, the $110 billion industry would receive a 60% cut. ![]() But it turns out to be marketers’ biggest nightmare with no way to track their data whatsoever. The advertising industry is taking a significant hit, giving users the choice to reject apps to track their activity.Īpple’s move is a revolutionary step in data privacy. With iOS 14.5 release, Apple’s App Tracking Transparency is finally out. ![]()
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